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21st March 2018
Get to know your UK Team – Jo Shorter
21st March 2018

Hearing the future

Cochlear’s new State of Hearing Report highlights the importance of this year’s World Hearing Day theme: “Hear the future”. As the World Health Organization (WHO) underscored World Hearing Day on 3 March 2018, this report makes stark reading.

The WHO drew attention to the anticipated increase in the number of people with hearing loss. Following on from themes in previous years that highlighted the economic impact of hearing loss and the rising problem of noise-induced hearing loss, this year the WHO focuses the world’s attention on the future. Unless we adopt preventative strategies and ensure better access to rehabilitation services and communication tools, we face a bleak future with an increasing number of people experiencing preventable hearing loss.

Cochlear’s first State of Hearing Report reveals that a majority of people are unaware of the implications of behaviours that can cause permanent damage to their hearing. Nor did they understand the steps they could take now to prevent or minimise any hearing loss they might experience in later life. In addition, most hearing loss is gradual and painless, which means people don’t always seek the early treatment that could prevent further damage.

 

Have a read!

Download Cochlear’s State of Hearing Report using the link below. We encourage you to share it widely to make people aware of how they can protect their hearing for the future.

View report
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